APWU Health Plan was on the mind of Federal and Postal Workers this Open Season thanks to our innovative advertising campaign.
Banners spanned the first and second floor of the APWU Headquarters building located on a buy commuter route in Washington D.C.
APWU Health Plan signs dominated the Navy Yard Metro Station by having all of the 90 signs in the station advertising the benefits and savings of APWU Health Plan insurance.
Twenty busses wrapped in APWU Health Plan logos traveled on routes all over Maryland, Virginia, and Washington D.C.
This adverting campaign also included cell phone notifications and internet advertising. The campaign was targeted to employees eligible for our health insurance who could enroll in our plans. Larger enrollment numbers makes the risk pool larger and allows the APWU Health Plan to charge the lowest premiums possible for comprehensive high quality health care.